AIR for
retail
We understand the specific requirements of retailers and supermarket chains. Find out how we can help you attract and retain customers with a wide range of appealing recipes.
AIR Advantages
10–14% cost optimization through improved processes
5–11% increase in product sales
15–20% reduction in costs due to food waste
The difference on the shelf - recipes that build customer loyalty.
In an increasingly competitive and price-sensitive market with declining customer loyalty and limited brand visibility, recipes can be a key differentiator. Today's end customers are better informed, more conscious, have higher expectations, and are more price-sensitive. Food retailers need a wide selection of appealing, professionally prepared recipes to effectively attract and retain customers.
Marketing products in an appealing way.
AIR helps you market products in a modern and effective way. Instead of relying on traditional advertising, you can focus on inspiring recipes that evoke emotions and are quick to create. With AI-supported product recommendations, you can use ingredients in a more targeted way, reduce surpluses, and pick up on current trends - for promotions that are relevant, sustainable, and contemporary.
Targeted, smart product placement with impact.
Targeted product placement allows selected items to be promoted individually to increase visibility and effectively manage food inventory (e.g., products approaching their expiration date). At the same time, recipes, menus, and meal plans can be seamlessly linked to the appropriate products, which simplifies the entire shopping process. This not only increases customer satisfaction but also reduces food waste through demand-oriented purchasing.
Everything in one solution:
lower costs, clear data, and smart marketing
Product transparency at the click of a button
With AIR, you can provide consumers with all relevant information on ingredients and nutritional values in no time at all. Your product data is automatically updated and reliably available for packaging, online shops, and databases.