AIR for publishers
Food platforms need to efficiently manage transparent, personalized, and interactive recipes - which increases the demands on content management, data intelligence, and target group-oriented publishing. The answer: AIR. Our platform connects your recipes and data with powerful tools and enables seamless, automated publishing, transparent nutritional information, and longer dwell times on all channels.
AIR Advantages
Up to 82% faster content creation
Optimised omnichannel publishing in a few clicks
Higher customer loyalty through dynamic user experiences
More than just content: recipes as growth drivers.
In a market saturated with content and highly volatile subscription figures, recipes offer an important opportunity to reach new target groups and remain relevant in both print and digital media. To do this, publishers need a steady supply of high-quality, well-structured recipes supplemented with accurate information. Linking recipes with non-food and experience-oriented content opens up new opportunities for partnerships and additional sources of revenue.
Automated content management: generate, layout, and publish content.
From recipe capture to publishing layout, AIR Suite automates the entire recipe management process, resulting in faster production cycles and a significant reduction in editorial effort.
Long-term customer loyalty and trust.
Extend the average time your users spend on your site by providing customizable recipe content that can be updated daily. With smart features such as suggestions for similar recipes or image-based search, you can turn short visits into longer sessions, increase community interaction, and generate more advertising and partnership revenue.
Encourage users and increase success with smart recipe intelligence and minimal effort.
Leverage your reach and monetize it smartly.
Various AI recommendation systems can be used to advertise non-food products from partners that match your recipes. But it goes even further: AIR can suggest matching wines, hotels, or experiences. This makes it easier to integrate partners and paves the way for new revenue models.
